Soul Bride designer

Our Story

About Soul Bride

Where fashion meets bridal — designed for the alternative bride who refuses to blend in.

Soul Bride collection

Meet the designer

Hi, I'm Gemma

Soul Bride was born from a simple but powerful belief: your wedding day should be the most authentically you day of your life. Not a performance of tradition — a celebration of exactly who you are.

I created Soul Bride for the bride who has always done things a little differently. The woman who has spent years building a style entirely her own — and refuses to abandon it the moment she gets engaged.

Every piece I design blends high-fashion sensibility with bridal romance. The result is something entirely new: wedding wear with soul, intention, and a healthy disregard for the ordinary.

I work from our private studio in York, and every appointment is personal, relaxed, and completely pressure-free. It's just you, your vision, and all the time in the world to find the one.

What we stand for

Our Philosophy

Unapologetically You

We don't do cookie-cutter. Every piece is designed to reflect the woman wearing it — bold, personal, and completely her own.

Radical Exclusivity

Only 3 of each design are ever made, then discontinued forever. Your dress will always be one of three in the world.

Fashion-First Bridal

Bridal doesn't mean boring. We blend high-fashion sensibility with romantic craftsmanship to create something entirely new.

The Studio Experience

Every appointment is personal, unhurried, and pressure-free. Just you, Gemma, and all the time you need to find your dress.

Come and visit

The Studio

Our private studio is a calm, beautiful space designed entirely around the appointment experience. No shop floor, no distractions — just you and the collection, in an environment where you can take your time and truly explore.

Address

15 Stonegate, York, YO1 8AS

Get directions →

Studio Hours

  • Tuesday – Friday10:00am – 5:00pm
  • Saturday10:00am – 4:00pm
  • Sunday & MondayClosed

All visits are by appointment only.

Instagram

@soul_bride__

As seen at

ELLEHarper's BazaarWWD
“It's in the SOUL.”
See PFW S/S25 Collection

Ready to find your dress?

Book a Studio Appointment

January–March 2026 appointments are now open. A £10 deposit is required to secure your booking.

Book Online