
Our Story
About Soul Bride
Where fashion meets bridal — designed for the alternative bride who refuses to blend in.

Meet the designer
Hi, I'm Gemma
Soul Bride was born from a simple but powerful belief: your wedding day should be the most authentically you day of your life. Not a performance of tradition — a celebration of exactly who you are.
I created Soul Bride for the bride who has always done things a little differently. The woman who has spent years building a style entirely her own — and refuses to abandon it the moment she gets engaged.
Every piece I design blends high-fashion sensibility with bridal romance. The result is something entirely new: wedding wear with soul, intention, and a healthy disregard for the ordinary.
I work from our private studio in York, and every appointment is personal, relaxed, and completely pressure-free. It's just you, your vision, and all the time in the world to find the one.
What we stand for
Our Philosophy
Unapologetically You
We don't do cookie-cutter. Every piece is designed to reflect the woman wearing it — bold, personal, and completely her own.
Radical Exclusivity
Only 3 of each design are ever made, then discontinued forever. Your dress will always be one of three in the world.
Fashion-First Bridal
Bridal doesn't mean boring. We blend high-fashion sensibility with romantic craftsmanship to create something entirely new.
The Studio Experience
Every appointment is personal, unhurried, and pressure-free. Just you, Gemma, and all the time you need to find your dress.
Come and visit
The Studio
Our private studio is a calm, beautiful space designed entirely around the appointment experience. No shop floor, no distractions — just you and the collection, in an environment where you can take your time and truly explore.
Studio Hours
- Tuesday – Friday10:00am – 5:00pm
- Saturday10:00am – 4:00pm
- Sunday & MondayClosed
All visits are by appointment only.
Ready to find your dress?
Book a Studio Appointment
January–March 2026 appointments are now open. A £10 deposit is required to secure your booking.
Book Online